Milton Berle
“If opportunity doesn’t knock, build a door.”
Hello there. I’m Alisa Hilaly and I am a senior at Hoffman Estates High School, class of 2024 “Go Hawkes!” I have a strong interest in the business side of psychology. Among my hobbies, I enjoy playing badminton and indulging in baking. Badminton serves as more than just a physical activity for me; it imparts valuable lessons in discipline, persistence, and the significance of teamwork. Currently, I hold the position of Captain in my High School Badminton Team and have achieved the status of a three-time state qualifier. I currently rank among the top 32 singles players in the state of Illinois, and the excitement of competition and the friendships forged with fellow players bring me great joy. On the other hand, baking is where my creativity truly shines. Baking enables me to channel my imagination and share the warmth and love of homemade treats with others. This passion inspired me to establish a business known as “Fa’s Bakerloo.”
Growing up as the youngest of three siblings, I’ve always had an independent spirit. I had a strong desire to explore and discover new things, but being part of a South Asian household, my parents often cautioned that I was too young. With limited financial resources due to my parents’ divorce and the added responsibility of caring for my older sister, who has severe autism, I had to make the most of what I had. Surprisingly, it worked for a while. More importantly, this journey instilled a sense of confidence in me. I nurtured a dream, and I eventually convinced my parents to allow me to pursue it. Their constant advice to keep trying, even in the face of initial failures, echoed in my mind when I expressed my desire to start my own business.When they expressed concerns about the possibility of failure, I reminded them that failure is merely a stepping stone on the path to success. My response left them speechless but incredibly proud of my determination. After all, I firmly believe that without taking risks, we can’t reap the rewards.
As they voiced their worries about the potential for failure, I reassured them that setbacks are simply part of the journey toward success. My reply left them without words but filled with a profound sense of pride in my unwavering resolve. Ultimately, I hold the belief that without embracing risks, we cannot attain the corresponding rewards.
The journey began with my COVID-inspired baking project, initiated during that unforgettable, unspoken-of summer, in collaboration with my friend Kirsten. We named it “Quarantine Confections.” My primary goals were to lift people’s spirits, occupy my time productively, and contribute to the community. Remarkably, I was just 14 years old at the time, but as you can witness in the video below, my passion for baking had ignited even earlier.
That business was a good start but I knew I needed to start my own business after learning the essential tools on how to efficiently run one which is why I took a few college level summer school classes on Social Psychology and Integrated Marketing Communications. . From starting my own baking business, and my interest in why people think and act the way they do; I became drawn to the business side of psychology, particularly in the context of marketing, where I believe understanding human behavior can be essential to create impactful marketing strategies.
I was a clueless teenager and I stepped up. I developed this website to assist teenagers like myself (probably not as clueless) in discovering their interests and providing valuable resources for their self-exploration in the fields of business and psychology. My desire was to make a positive impact on individuals facing situations similar to mine while simultaneously challenging and improving myself. Steve Jobs, Co-founder, CEO, Chairman Apple Inc. said it best: “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”
I wanted to incorporate something I loved into something that would help me figure out what I wanted to do in life.